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Making a fashion statement at Singapore edition of World Hijab Day

Tuesday, February 13, 2018

Online store Ana & Azi's most popular shawl is the Ixora. It features hand-sewn beaded flowers. 
PHOTOS: ANA & AZI, COURTESY OF NURLIYANAH SELAMAT

PUBLISHED FEB 13, 2018

About seven years ago, Mr Muhammad Abdul Kadir Bagharib and his sister Siti Musfirah began helping their parents with their hijab business Et Tahir.

Now, the siblings design the hijabs themselves and source their own materials.

Mr Muhammad, 25, told The New Paper: "We had a mission and vision to grow our brand, to make it reputable and also to make our parents proud."

Et Tahir was started by his parents more than 30 years ago, and the store is now located at East Village mall in Simpang Bedok.

In the past, customers were mostly housewives who were not so particular about the quality or design of the products, said Mr Muhammad.

"Now, more women are working and can afford more exclusive, better quality products," he said.

"We realised Muslim women today are constantly on the move and are in need of fast, simple and efficient hijabs."

To cater to these needs, Et Tahir offers "instant" hijabs that do not need to be pinned and are made of materials that do not need to be ironed.

It also offers hijabs in basic colours such as grey and off-white to match office and casual wear.

The siblings are launching their first apparel collection before Hari Raya this year.

GLOBAL MOVEMENT

Et Tahir is one of the many hijab brands, such as Modest Nour and Truly Muslimah, participating in the inaugural Singapore leg of World Hijab Day (WHD) 2018 this weekend, organised by MODESTyle, a local online aggregator and organiser of global modest fashion and lifestyle events.

WHD, started in 2013, is a non-profit cause and global movement that seeks to inspire communities in breaking stereotypes on donning the hijab, and is celebrated every February.

The Singapore edition, on Saturday and Sunday from 3pm to 11pm at Baghdad Street, is a social event featuring influential women and media personalities as ambassadors who will encourage women of all races and cultures to don a hijab to foster greater understanding and racial tolerance.

Admission is free.

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To read the full article, visit: http://www.tnp.sg/lifestyle/fashion/making-fashion-statement-singapore-edition-world-hijab-day

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