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The rise of ‘modest fashion’ in Asia and the design labels to know

Monday, November 6, 2017


As it turns out, Muslim fashion is one of fashion’s fastest growing sectors, estimated to be worth a whooping $200billion by 2020. This is monumental considering that, at one point, the idea of ‘modest Muslim fashion’ was almost unfathomable – calling to mind images of black burqas and nothing else. However, things appear to be changing – fast.

This past spring, Vanessa Friedman, The New York Times chief fashion critic, declared ‘modest fashion’ (or ‘modest-wear’) a defining trend of 2010s. Asia, in particular, is witness to the surge in modest fashion. In the recent 2017 edition of Singapore Fashion Week (SGFW), modest fashion took centrestage at the Modestyle.asia showcase, an online portal of modest womenswear labels, featuring an array of womenswear fashion labels from across Asia (like Bangladesh’s La Reve, Indonesia’s Dian Pelangi, China’s Tasmiah) and the Middle East. Even the biggest names in Asia’s e-commerce scene like Zalora has its own in-house modest label called Zalia; Fashion Valet, run by hijab-clad business mogul Vivy Yusoff has also attracted a cult fashion following among Malaysia’s fashion savvy Muslims.


To read the full article, visit: http://www.mariefranceasia.com/fashion/asia-style/asian-designers/modest-fashion-asia-284872.html